Tripling ROAS in 90 Days for a D2C Supplements Brand

A direct-to-consumer health supplements brand was spending ₹12 lakhs monthly across Google and Meta with declining returns. ROAS had dropped from 2.8× to 1.4× over six months. Creative fatigue, audience overlap, and a generic landing page were compounding the problem — but the internal team lacked bandwidth to diagnose which lever mattered most.

The Challenge

The brand competed in a crowded category where trust signals mattered as much as targeting. Generic supplement ads with stock imagery were underperforming, but the team had no structured process for creative testing. All traffic pointed to the homepage rather than purpose-built landing pages aligned to specific product benefits.

Our Approach

We audited three months of campaign data, mapped the full funnel from impression to repeat purchase, and rebuilt the system from creative through conversion.

• —Restructured campaigns into full-funnel tiers: awareness, consideration, and conversion with distinct KPIs
• —Produced six ad creative variants testing benefit-led vs. testimonial-led messaging with UGC-style photography
• —Built three dedicated landing pages — one per hero SKU — with social proof, ingredient transparency, and mobile-first checkout
• —Implemented server-side conversion tracking to recover signal lost to iOS privacy changes
• —Established a weekly creative testing cadence with clear kill/scale rules based on statistical significance
• —Aligned organic content themes with top-performing paid angles to reinforce messaging across channels

The Results

Within 90 days, blended ROAS improved from 1.4× to 4.2× — a 3× increase. Cost per acquisition dropped 38%. Landing-page conversion rate on the hero SKU page reached 4.6%, up from 1.8% on the generic homepage. Monthly revenue from paid channels grew 62% without increasing total ad spend.