Engagement at a glance
Initiation corporate website delivered on time, on the original agreed scope
3 dashboards Patient, Clinician, and Counsellor experiences scoped for the full platform
Modern Stack Next.js and Node.js for a fast, professional public site
Live web presence establishing credibility while phases 2 - 3 move toward build
The business context
Genetic testing and counselling sits at an unusual intersection: it has to speak clearly to patients navigating deeply personal health decisions, while also serving clinicians and counsellors who need fast, accurate access to case data. Allelic needed a digital presence and, eventually, a platform that could serve both audiences well - without one experience compromising the other.
The starting point was straightforward but important: get a credible, professional web presence live quickly, while laying the groundwork for a much larger platform to follow - one with dedicated Patient, Clinician, and Counsellor dashboards.
The challenge
Patients considering genetic testing for the first time needed a site they could trust. Clinical and counselling professionals needed the same surface to signal legitimacy. A generic brochure site would have failed one of those audiences; a heavyweight platform on day one would have delayed launch.
The work therefore had to split cleanly: ship a corporate website that could go live on time, then run a structured analysis of what a production-ready genetic testing and counselling platform would actually require - including security, missing modules, infrastructure, and mobile.
The Creavate approach
Creavate delivered Allelic's corporate website on a modern web stack (Next.js, Node.js), with the original agreed scope fully delivered on time. The site needed to do double duty — building credibility with patients considering genetic testing for the first time, and signaling legitimacy to the clinical and counselling professionals Allelic works with.
The result was a clean, fast, professionally built site that established credibility from day one and gave Allelic a strong on-time launch. Alongside the core scope, Creavate also built a basic-level backend outside the original quote — an early sign of where the platform was headed next, and handled as a separately scoped and billed addition rather than folded quietly into Phase 1.
With the website live, Creavate turned to what Allelic actually needs to operate at full strength: a genetic testing and counselling platform built around three dashboards — Patient, Clinician, and Counsellor — each tailored to a different set of workflows and needs. A structured feature and gap-analysis exercise against the MVP identified what a production-ready launch would require.
- Security and compliance — essential for a platform handling sensitive genetic and health data
- Missing core modules — including an admin dashboard, counsellor earnings tracking, and notification preferences
- Infrastructure and tech stack — sized for a production launch rather than a pilot
- Mobile application scope — extending the platform beyond web
That analysis fed directly into a full production-launch proposal — covering scope, infrastructure, and pricing — positioned as Creavate's next phase of delivery for Allelic.
The outcome
The corporate site is live and doing its job. The full platform — the patient, clinician, and counsellor experience that Allelic is really building toward — is scoped and proposed, with the roadmap for phases 2 and 3, including a mobile app, ready to move into active development.
This engagement is active and evolving. Details will be updated as later phases move into delivery.
What this means for your business
If you are launching a healthcare product that must earn trust from patients and professionals at the same time, the first shippable surface is not always the full platform. A credible site, delivered on time, can go live while the production architecture, compliance baseline, and role-based dashboards are scoped properly.
The failure mode is treating a brochure website as the product — or treating the product as something that cannot launch until every dashboard exists. Allelic's path was sequenced: presence first, then a production-ready platform with Patient, Clinician, and Counsellor workflows.
“If you are launching a healthcare product that must earn trust from patients and professionals at the same time, the first shippable surface is not always the full platform.
Technologies and capabilities
- Next.js,
- Node.js,
- AWS,
- Healthcare Web,
- Patient Dashboards,
- Clinician Workflows,
- Security & Compliance,
- Gap Analysis,
- Mobile App Scoping
Ready to start?
See how Creavate can design, build, and scale the next chapter of your brand or product.
Frequently Asked Questions
Allelic's corporate website on Next.js and Node.js, with the original agreed scope delivered on time. A basic-level backend was also built outside the original quote as a separately scoped and billed addition, not absorbed quietly into Phase 1.
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